We put our consumers at the center of all business decisions, providing the right product portfolio and information when and where they are needed. During the orientation phase, most of our brand websites offer tools like product finders or personal video consulting to help potential consumers to choose the product that best fulfills their individual needs. Consumers can purchase their appliance of choice directly in our brand stores or from retail partners – both online and offline – depending on their location and personal preferences.
Besides our internal innovation efforts, we are also thinking outside the box. Among others, we offer a unique approach aimed at enabling long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that offer unique solutions for our entire business – in terms of products, services and productivity. This is part of our "open innovation" approach and guides us to a lean and fast process to integrate consumer-centric innovations in our products and processes.